Communicating in a Crisis
Crises hit without warning, and only those organisations which respond immediately and with confidence survive the trauma and continue in business. Falter at any time and the media will broadcast your perceived weakness to the world. Skill Boosters’ comprehensive one-day session will prepare your key people to handle the media quickly, effectively and positively
Deal with a crisis calmly and reap the benefits
When disaster strikes everyone will be mobilised to limit damage and continue operations, whether the problem involves personal injury, environmental damage, legal dispute or financial crisis. In these circumstances your media plan must also swing into action, and your spokespeople act immediately to ensure accurate reporting, show how you are responding, and protect the organisation’s reputation.
Your key people will learn to:
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identify the crisis without delay
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soften the impact by responding quickly
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involve rather than hide from the media
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minimise damage to credibility
